The Story of Zeki Triko, Which Led to Bankruptcy Due to Censorship

Although Zeki Başeskioğlu founded Zeki Triko in 1958, he actually started entrepreneurship much earlier. Zeki Başeskioğlu, the child of a poor family, after finishing primary school by apprenticeship He starts his business life and works with determination even though he is only a child.

Stating that he always aims to earn more, Başeskioğlu said that with the money he earned from apprenticeship, he hawking He starts to do it. Even in his childhood, he manages to reflect his brilliant business intelligence in everything he does. Başeskioğlu, who moved from apprenticeship to marketer, from marketer to balloonist, put his emphasis on everything he did. adds a little bit of his creativity Actually.

He discovered sales tactics when he was just a child!

Showing his business acumen while selling balloons to highlight your product He states in an interview that he inflates balloons and thus sells them very quickly. In other words, Başeskioğlu’s marketing talent was evident even in those years.

In the following years, Başeskioğlu, who worked in many businesses ranging from hawking to wholesaler, from wholesaler to hotel, casino and bus management, worked like a bee without losing his desire and ambition to achieve something throughout his life. In everything he does, he is present. tactics described in marketing books Başeskioğlu managed to bring it to life even though he had no knowledge about it…

So the main thing that makes this story special is; Başeskioğlu’s ability to market his products with clever tactics.

For example, Başeskioğlu, who sells socks as a hawker, throws one of his socks around and encourages customers to buy these products. by triggering their instincts He says he’s making sales.

In addition, he saw that the socks of that period were worn out because their bottoms were thin, so he had socks produced with thick bottoms and sold them. In other words, Başeskioğlu applied an approach that is one of the most basic principles of marketing, and identify the problem and need It has presented a product that solves this problem and meets the needs of consumers.

So much so that Zeki Başeskioğlu’s marketing success has even been the subject of academic articles.

Ömer Baybars Tek, a famous marketing academic in his field, talked about this aspect of Başeskioğlu in an article as follows: This person had actually implemented some of the scientific facts that we have been trying to explain to our students for years through our lessons and books, without receiving any training, and since 1945-46.

Zeki Triko is actually one of the first brands that brought the ready-made clothing industry to Turkey.

After Başeskioğlu, who had previously worked as a wholesaler and retailer, came to Istanbul in 1956, In 1958, the Zeki Triko brand was established.

Zeki Triko, which started its first garment production in 1967, laid the foundations of the ready-made clothing industry It makes its name among the innovative brands.

In 1969, by exporting these garment products to Germany the industry’s first export It carries out.

Foreseeing the power of showing products on live models, Başeskioğlu starts fashion shows.

Even when the fashion show concept was not yet developed that much in Turkey brave and creative Başeskioğlu somehow foresees the importance of organizing a fashion show for his brand.

After seeing that he received more orders than usual after his first fashion show, he focused more on fashion shows and started working with the famous names of his time. One of these names is the beauty queen of 1960. Nebahat Çehre!

Fashion shows organized becoming more and more professional and Zeki Triko brand is becoming more and more well-known.

He not only brings world-famous supermodels to Turkey, he also discovers some of the famous supermodels.

In 1969, he brought Jean Shrimpton, one of the world’s first supermodels, to Turkey and predicted the great things that Başeskioğlu would do with world-famous models. The first step has been taken.

over the years Yolanda Hadid, Cindy Crawford, Adriana Lima, Naomi Campbell, Claudia Schiffer, Heidi Klum Zeki Triko has worked with many famous models.

so that Discovering Cindy Crawford and Tülin Şahin Zeki Başeskioğlu is the name that made these names become famous models!

Zeki Triko, which has made a name for itself with its successes over the years, is starting to have problems with its advertisements in Turkey.

Unfortunately, Zeki Triko, which even managed to be on the cover of Cosmopolitan magazine with both its fashion shows and other achievements, will not be rewarded as a brand that proudly represents its country. are subject to censorship practices.

Stating that he started to be exposed to censorship in 1997, Başeskioğlu said that over the years, he had a lot of trouble regarding his advertising activities. is exposed to many obstacles.

As a reaction to these censorships, Zeki Triko is preparing a poster using Atatürk’s photograph taken by the sea.

In an interview with Hürriyet, in 1997 Posters with swimsuit shots By the Istanbul Metropolitan Municipality, where Recep Tayyip Erdoğan is the president. Başeskioğlu states that after it was removed, they prepared this poster with the words “we missed the sun” and a photo of Atatürk in his swimsuit, to send a message.

A poster at the airport was removed on the grounds that it was disturbing passengers returning from Umrah!

The poster with Adriana Karembeu hanging in the international terminal of Atatürk Airport With a decision from the Governorship of Istanbul in 2003 was removed.

Zeki Başeskioğlu, who reacted and opposed this situation, said that he fought to hang the poster again after 3 years. he had won.

Zeki Triko, who found a clever solution to react to the censorship he was exposed to, this time uses vegetables!

Even though their posters are hung in 20 countries that he could not hang in his own country stated Zeki Başeskioğlu…

Zeki Triko, which managed to successfully get out of all the difficulties with the smart decisions it made since its establishment, after a while due to financial problems started to shrink.

in 2021 Zeki Triko, which went bankrupt, left behind an unfinished story…

By Zeki Triko’s BRG Tourism Travel Agency was purchased and started production and promotion under the same name in the past months. is known. We hope that this brand, which has proudly represented its country in the world, will be seen as a value and brought to the places it deserves by its new owner.