Yenibiriş, which has created a digital structure by putting people at its center with its new innovation approach, announced its new digital platform Yenibiriş Plus, which allows access to motivation and value-oriented human policy services from a single place. Yenibiriş, which has previously added artificial intelligence-based online exam and interview systems to its technology, promises to offer a 360° service area in human management thanks to this new ecosystem.
Yenibiriş, which updated the brand’s vision as a “digital human resources and technology” company with the investment they received in 2022, announced in the past weeks that it offers a new perspective on the codes of the sector. Making a statement about this concept, which they gathered under the title “MVP”, that is, “Motivation and Value Partnership”, Yenibiriş Managing Partner Uğur Karaboğa points out that working styles have changed sharply after the pandemic.
Karaboğa “It is now very clear that you must access talent from everywhere and retain the talent you find. In the MVP perspective, we center the individual and evaluate the two topics as multipliers, just like the momentum equation in physics. Person= MotivationxValue.
We put wages, working environment and culture, social and fringe benefits under the Motivation heading. We put the headings of talent, training and disposition-competence in the Value multiplier. And of course, on the other side of the equation, there is Person. “From now on, “Human Resources Departments” should determine the concept of “Motivation and Value-Oriented Human Management” within the scope of “Human Resources Departments” and turn into “Human Management Departments”, he says.
A new HR SuperAPP: Yenibiriş Plus
Pointing out that they have developed products from the perspective of the new formula they have created, Karaboğa also announced that they have created an HR SuperAPP where professionals working in this field can access all solutions under one roof.
Karaboğa states that they have collected all the requirements of human resources and employment under five main headings in order to facilitate access to service areas, and with this ecosystem called Yenibiriş Plus, motivation and value-oriented human policy services can now be accessed on a single platform.
Karaboga says:
“This holistic service will be made available to our users comprehensively and quickly via both mobile and web-based systems. “This system, which started operating on the web, will be put into service via mobile infrastructures as of the second half of 2024.”
It is now very easy to publish ads with artificial intelligence
Yenibiriş, which has previously included artificial intelligence in its recruitment processes, has recently launched the “Publishing Advertisements with Artificial Intelligence” service. Stating that they aim to prevent waste of time during the day by experts and focus on motivation and value-oriented human management approach, Karaboğa says:
“In the artificial intelligence advertisement text; When publishing an advertisement, HR experts only enter the name of the position without having to review the advertisement text from many different sources. Meanwhile, artificial intelligence can reach the most accurate advertisement text that will attract the most attention of job seekers within a few seconds.
It has only been 10 days since we launched this service, but currently usage is around 25 percent. This shows us once again how much professionals who post job postings need to make their job easier during the day.”