David Kennedy, the inventor of Nike’s Just Do It slogan, which is described as one of the most powerful slogans in the history of advertising, died at the age of 82.
David Kennedy, co-founder of the US-based advertising company Wieden+Kennedy, with his partner Dan Wieden for Nike’s first television commercial in 1988. “Just Do It” was the name that came up with the slogan.
According to Wieden’s statements, this slogan, which has become one of the most effective slogans of not only the brand but also the entire advertising industry since that year. inspired by the words a death row inmate said before he died has emerged.
Kennedy had undersigned many successful works.
Proving how successful he is in the advertising industry, not only with Nike, but also in other businesses he has worked with, David Kennedy also He also signed the commercials featuring Spike Lee and Michael Jordan. had thrown.
The cause of death of David Kennedy, who died at the age of 82, has not yet been disclosed. Retired since 1993, but active in the industry until the day he died continuing to be After Kennedy’s death, the Wieden+Kennedy company changed its name only to commemorate the death of the big businessman. “Kennedy” changed to.
Source :
https://www.independent.co.uk/news/world/americas/nike-slogan-david-kennedy-death-b1938066.html