Meta, which frequently buys technology startups operating in different fields, this time set its sights on Canadian AdHawk. AdHawk is known as an artificial intelligence organization working on eye tracking technology.
Facebook, which changed its name to Meta last October, has been trying to gather teams or companies to conduct research in many different fields since then. The last attempt at the company’s target is Canadian AdHawk.
AdHawk, which is among the startups operating in the field of artificial intelligence, which Meta focuses on, is especially focused on eye tracking technology. Because this technology has a very important place in Meta’s plans.
Meta will almost look into our eyes
In normal conditions Meta When we say that, the first platforms that come to mind are of course Facebook and Instagram. Although the idea that eye tracking technology can be used to measure interaction with ads is one of the first ideas that come to mind, both on KVKK Meta will not attempt such a thing due to both the problems to be experienced and the privacy issues. This brings us to another area where we know that the company is working intensively.
Metaverse for virtual reality and augmented reality applications, eye tracking systems aware of its critical importance. On the other hand, according to the news, AdHawk does not take kindly to this purchasing process and will reject the offer.
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Working with investment bank Moelis AdHawk’s The aim is not to find a company that will buy them, but to find investors for them. Currently, it is stated that four more companies besides Meta are examining the conditions to invest in AdHawk. What makes AdHawk so valuable is that it collects hundreds of data every second without a camera and is shown as a multi-purpose eye tracking system.
Source :
https://www.gizchina.com/2022/07/28/meta-wants-to-win-another-ai-startup-targets-eye-tracking-technology/