European football’s governing body UEFA has announced that its number one event will be the Champions League (UCL) club competitions for the 2024-27 period. cryptocurrency He started looking for sponsors in the stock market sector. The Switzerland-based organization has given time until March 20 for official offers.
The process, which started yesterday, invites potential sponsors to submit their proposals via email. According to sources, UEFA has already received an offer in this category.
UEFA launched its search for sponsors for the Champions League 2024-27 in May 2022, in cooperation with club competitions partner organization Team Marketing. The current commercial cycle includes eight global Champions League sponsors including PlayStation, Walkers/Lays, FedEx, Mastercard, Turkish Airlines and Oppo.
In February last year, UEFA called for proposals from the financial sector for sponsorship packages in the Champions League, the second level Europa League and the third level European Conference League in the 2024-27 season. This call also included cryptocurrency exchanges.
However, no cryptocurrency firm emerged as a successful bidder in this process. Additionally, in 2022 Bitcoin It was reported that Crypto.com, the stock exchange, withdrew from the sponsorship agreement with UEFA worth approximately 500 million Euros (547 million dollars) covering five seasons for the Champions League.
*This is not investment advice.
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