How Do Giant Brands Adapt to Different Countries?

Becoming a global brand It’s not easy at all. Especially if you aim to achieve success in every country you enter. This being the case, brands are “The way I am. “If it suits you.” Of course, it cannot give such an image.

For this reason, they are in every field depending on the country they are in. by developing various strategies They are trying to adapt. So, let’s start looking at what brands do to endear themselves to us.

The first and most basic strategy of brands is to know and understand that culture!

Each country has a unique culture that reflects its own values. In this case, the first thing brands should do is understanding the culture of that country.

The concept we call culture From social values ​​to attitudes and behaviors It has the power to influence any point in a person’s decision-making process. Of course, this includes consumption habits, which are the most important thing for brands.

In this case, the wishes and needs of each culture It can differ.

In fact, how you market your product according to culture, what visuals and messages you use in your advertising, etc. Any element you can think of must be integrated into that culture in order to achieve success. have to adapt can stay.

For this reason, the better brands understand a culture, so close to success they become.

Knowing the culture very well and localizing the product accordingly is one of the methods used by brands.

The best example of knowing the culture and adapting the product is KitKat! in japanese culture thought to represent luck This chocolate is highly preferred by local people.

The brand is aware of this With more than 300 varieties It is on the shelves in Japan.

Another example McDonald’s Let’s give it over. The brand prefers not to use pork in Turkey and beef in India because the consumption of this animal is not preferred in the local culture for different reasons.

Of course, he doesn’t have much chance to be successful in these markets. For example in Turkey “This hamburger is made of pork.” If he didn’t make any changes to the product by saying this, there would probably be no change in any of our lives. It wouldn’t have made such a big splash.

They can also localize their name and slogan choices in order to connect with us.

“What is the simplest way to connect with someone?” If we ask, probably “Speaking the same language as him.” We get the answer.

For this reason, although brands do not prefer it much, sometimes product or brand names They may vary depending on the country.

For example, Volkswagen Jetta was used in Europe and our country for a while. “Bora” was listed under his name. Or the brand we know under the name “Opel” “Vauxhall” in England He prefers to use his name.

Every language is different, but sometimes words that are problem-free in some languages ​​are quite common in other languages. It can also have problematic meanings. To avoid this, brands sometimes choose to make minor changes in written elements such as names and slogans.

“What happens if they don’t?” If you are wondering, you can find the content we compiled about these disasters below.

Advertising strategies are also differentiated according to different countries. The aim is “We are also one of you.” give the image!

We said that the main thing that distinguishes countries is culture. Therefore, if brands are not very generic and general advertising They cannot broadcast an advertisement in every country.

The reason for this is to communicate with people in that country through advertising. To establish better connections.

For this reason, they are attracted to people in that country with advertisements that refer to items and values ​​that will attract attention in the countries they are in. be more adopted They aim.

As an example of this Coca-Cola’s Eid and Ramadan advertisements you may think.

Changes are also being made within the scope of marketing strategies.

every country The items he likes and values ​​are different Therefore, product marketing and campaigns are shaped accordingly.

It’s probably not an idea conveyed from Coca-Cola headquarters, but in many countries Bean packet taped to Coca-Cola bottle can you see?

Or if we go with Coca-Cola again, the brand’s specially designed bottles for special occasions we can think.

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