The Competition Board announced how much fines were imposed for deceptive advertisements in the first 5 months of the year. He also added that advertisements that create the perception of discounts have been stopped.
We know that deceptive advertisements on the internet have increased significantly recently. People could lose money on these advertisements. For this reason, the Competition Board was carrying out regular inspections.
The Board has now announced the penalties it imposed in this context. First five months of the year In the analysis, advertisements and applications from many sectors, from health advertisements to social media influencers’ advertisements, from food supplement advertisements to sales advertisements in traditional and digital media, were discussed.
A total of 107 million 883 thousand TL fines were imposed
Following these investigations, the Competition Board ruled that it was not subject to deceptive advertising or unfair commercial practices between January and May. 107 million 883 thousand 569 TL announced that it decided to impose an administrative fine.
At the meeting held in May, 119 files were examined. It was found that 110 of these were against the legislation and intended to deceive the consumer. The penalty imposed only in May 13 million 744 thousand 459 TL It was announced as.
Also constantly Advertisements that create the perception of discounts It was stated that it was stopped. During the inspections carried out on such advertisements, it was seen that it caused uncertainty among consumers and created the perception of constant discounts/campaigns, and a decision was made to stop them.
At the same time, it emphasizes the value of products prepared by mothers and is used especially in the food industry.mother recipeIt was added that advertisements containing expressions such as ” have also been stopped. In this context, it was determined that promotions with expressions such as “mother’s recipe”, “mother’s formula”, “mother’s touch” created the impression that it was a food product prepared at home without being subjected to any processing method and therefore could be easily offered to children.