Google is a spotlight in the United States Bitcoin has amended crypto advertising guidelines ahead of the potential approval of an exchange-traded fund (ETF).
According to a December 6 update, as of January 29, 2024, the updated advertising policy requires that they meet certain criteria and GoogleIt will allow advertisers promoting “cryptocurrency coin trusts” targeting the United States, provided they receive certification from .
This change is a significant departure from Google’s traditionally cautious approach to cryptocurrency-related ads. Previously, the company had imposed strict restrictions on various crypto ads, citing concerns about potential fraud and deceptive promotions.
However, with the evolving and increasingly accepted landscape of Bitcoin and other digital assets, Google appears to be adjusting its approach. As Koinfinans.com reported, Bloomberg’s senior ETF analyst Eric Balchunas continues to suggest that Bloomberg has a 90% approval probability by January 10.
The revised guidelines specifically focus on financial products that facilitate the buying and selling of shares in trusts that hold significant amounts of digital currencies. This shows recognition of the growing popularity and legitimacy of these investment options in the financial ecosystem.
This action reflects a more nuanced enforcement strategy for Google. Rather than immediately suspending accounts for policy violations, Google will issue warnings for at least seven days before considering any potential account suspensions.
More than 10 companies are currently aiming to introduce the first Bitcoin spot ETF, with competitors including BlackRock, Fidelity and Ark Invest. The anticipated approval of these funds is set to attract billions of dollars in new industry investments.
As the cryptocurrency industry matures and institutional interest grows, Google’s understated policy regulation reflects broader recognition of the changing financial landscape and paves the way for mainstream adoption of BTC.