Burger Kingannounced a new bounty program as if to prove its belief in the crypto world. It has announced that it has added crypto rewards to its loyalty program, effective November 1, 2021 (possibly only in the US at the moment).
Customers who are members of the “Burger King Loyalty Rewards” program; He will have a chance to win 20 Bitcoin (BTC), 200 Ethereum (ETH) or 2 million Dogecoin (DOGE). Burger King explained that “although the primary prize offered is Dogecoin, a few lucky members may win Ethereum or Bitcoin.”
Burger King stated that customers who want to participate in the lottery should spend 5 dollars in the store or in the application. In addition to this lower limit, there is a requirement for the customer to become a member of the “loyalty program” and withdraw the rewards. Robinhood Must have account.
In September “Keep It Real Mealsnamed ” NFT The company that launched its collection. During the campaign, it placed QR codes under six million lunch boxes and ensured that NFTs were delivered to their owners with each QR code. Robert Passikoff stated:
“Whether the goal is to offer Bitcoin or get celebrities to deliver orders, the main goal here is to get customers to choose Burger King over other places. That’s why applying for promotions to drive these behaviors works.”
The burger giant recently shared a promotional video called “How to Crypto with Burger King” on YouTube. Speaking to USA Today, Burger King executive Maria Posada stated that this partnership with Robinhood is a “natural fit” to offer crypto to consumers.
He added that the fast food chain “offers crypto in an accessible and digestible (literally and figuratively) way through our food.”
Talking about this partnership with Burger King Robinhood head of partnerships Vikram Grover said:
“Cryptocurrencies have become an important part of the financial world over the last decade. However, many Americans interested in this asset class do not know how to start their crypto journey or think that the system is not built for them. (This promotion) will reach a new and existing audience for us and we hope to help people start their crypto journey and get their first “bite” in crypto.”