Famous cosmetics brand Estée Lauder is preparing to enter the metaverse through Decentraland, the most popular metaverse coin project. According to WWD, the famous brand will be handing out the first Non Fungible Token (NFT) awards during Decentraland’s Metaverse Fashion Week, scheduled for March 24-27. NFT takes inspiration from its product Advanced Night Repair. For details cryptocoin.com keep reading.
Estée Lauder shakes hands with popular metaverse coin project
Estée Lauder has planned to award up to 10,000 NFTs during the event. Avatars in the Metaverse will be able to get inside the product’s brown apothecary bottle to receive the wearable NFT. According to WWD, this will give users a ‘shining, radiant look’. This effort is “a pivotal point for Estée Lauder in how we reach and engage with new and existing customers across the metaverse,” says Stéphane de La Faverie, group president of Estée Lauder.
As many businesses from different categories enter the virtual world, including banks and investment institutions, it should come as no surprise that a cosmetics brand enters the metaverse. Earlier, Clinique released their first NFT, P$G introduced its own virtual world, BeautySphere.
“At first, we are looking for engaging events that we can attend and reach this new consumer,” said Jon Roman, senior vice president of global consumer marketing and online, Estée Lauder.
Decentraland’s price is also increasing with its popularity
Recently, metaverse coin project Decentraland reminded users that fashion week is just days away. You need a digital wallet to collect rewards, so set up your wallet to start your Metaverse journey. Meanwhile, Samsung shared that its 837X is live on Metaverse. Users can go and explore mysterious worlds.
On the market side, the Decentraland token was trading at $2.46 at the time of writing, up 2.64% on a daily basis. MANA’s 24-hour trading volume during the day was $460,573,029, up 43%. According to Coinmarketcap, MANA ranks 32nd with a live market cap of $4.5 billion.
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