Google has made a new decision for advertisers in Turkey. In line with the decision, the additional fee charged by Google as 5 percent will be applied as 7 percent as of July 1, 2024.
US-based technology giant Google announced that it has made a new decision regarding Türkiye. Google Ads This new decision, which affects users who activate ads through the system, means that advertisers to rising costs will lead.
Google’s decision is a by email Notified to Google Ads subscribers. In the statement, it was stated that the additional fees charged by Google for advertisements will be increased. Google, the change July 1, 2024 announced that it will be valid as of the date.
Google surcharges will be increased from 5 percent to 7 percent
According to Google’s statement, the additional fees applied at 5 percent to date will be effective as of July 1, 2024. 7 percent will be applied as. In other words, the costs of Google Ads subscribers will increase by around 2 percent. Google in Turkey due to legal regulations He stated that he had to increase additional fees.
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Meanwhile; Google’s decision is not only specific to Türkiye. Company, Italy and Spain It also increased the additional fee rate for However, the rates in those countries a little different. In this context; The surcharge rate in Italy was increased from 2 percent to 2.5 percent, and the surcharge rate in Spain was increased from 2 percent to 3 percent.
Screenshot of the email sent by Google:
