Instagram announced that it will make major changes to Reels’ recommendation algorithm. These changes will allow accounts with fewer followers and original content creators to be recommended more and provide an “equal” environment for all creators.
Instagram, with a blog post shared today suggestion in the algorithm announced that it had made significant changes. Company, small and original content producers He stated that the content created by will now be highlighted more.
The company operating within Meta normally Manufacturers with a large number of followers It enabled him to get more interaction on the platform. For this reason, smaller producers complained that the algorithm reduced their interactions. The new changes aim to solve this.
Equality will be provided to all content producers
of Instagram These algorithm changes only cover the Reels side Not much detail was shared about it. However, according to the company, accounts with more followers will not be given priority. Instead, the focus will be on original content and Small accounts appear more frequently will be provided.
The platform says that a system will be used to give more chances to small accounts. Suggestion system, contents to a small group will show. Here are the best performing Reel videos, then to a wider audience will be shown and will continue in this way as long as it is successful.
With this change now Even small accounts can suddenly become famous. can start We can understand. That’s what made TikTok popular in the first place. People that no one had ever heard of were suddenly becoming viral influencers. It is possible to see such names on Instagram as well. The company says the changes will begin to be implemented in the coming months. So nothing yet.
Those who share other people’s posts will not be recommended
There are also changes to accounts that download or screenshot and reshare content, also known as “aggregators.” Although these accounts sometimes tagged who the real owner of the content was in the description section, the original account that created the post generally did not receive any interaction. In the new system, this will change and Reposts are not recommended will start. The company’s main target is accounts that consistently do this. Posts of people who share unoriginal content more than 10 times in 30 days will not be recommended.
So, when you enter the explore section or scroll through Reel videos, you will not see posts shared over and over again. Instead, original content, that is, the people who actually created that content will appear before you. Of course, these are valid for suggestions. If you are following, you will continue to see these contents in your feed. Owners of the original post will receive notifications if their content has been shared and mentioned by someone else.
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