The mobility in the automotive market continues. After the pandemic, the global chip crisis, the exchange rate and the Russia-Ukraine war, there was a new development in the sector, where prices peaked. Citroen CEO Vincent Cobée, who came to Istanbul a while ago, gave the good news that they are working on a car suitable for the Turkish market and that the launch will take place very soon.
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Citroen has determined Turkey as the new center
According to the news of Taylan Özgür Dil from Hürriyet, Citroen has determined Turkey as the new center in competitive models. Continuing its activities under the umbrella of Stellantis, Citroen continues to work on an economic model that meets the expectations of our country, which ranks seventh after Europe and China in global sales.
Citroen CEO Vincent Cobée, who came to Istanbul last week, gave the good news of the new model at the meeting where he met with a limited number of journalists and announced that the launch will be held in our country at the end of June.
According to Vincent Cobée, Turkey is a very impressive market. It has a high potential with its young population, willingness to buy and different tastes. Expressing that they want to come up with a more accurate product that will meet the expectations of our country in this context, the CEO stated that the car they are working on is a model suitable for the surrounding markets, especially Turkey.
Vincent Cobée did not give much details about the model. However, he signaled that electric versions of the car could also be released in the future. Apart from this, Cobée stated that Turkey has the potential to become one of Citroen’s 5 biggest markets worldwide and that he will come to our country again next year. There is even a possibility that a second model will be launched in Turkey.
So what do you think about this subject? Do you think Turkey has potential in the automobile industry as Citroen said? Do not forget to share your views with us in the comments section or on the SDN Forum.