Due to the unstoppable rise of the exchange rate, the price of many products and services is almost like a taximeter plus towards infinity, while an unpredictable user behavior may cause Spotify to increase prices by following the giant names of Silicon Valley.
In February of this year, Spotify updated the prices of its subscriptions and increased the individual usage fee from 20.99 TL to 29.99 TL. big raise is at the door.
However, the reason for this is neither the increase in the exchange rate nor the situation in the Turkish economy.
Swedish music streaming and podcast service follows in the footsteps of Silicon Valley giants
According to the news reported by the Wall Street Journal, Spotify will be available in the US as of next week. Premium membership fees expected to increase.
This hike expectation on the Spotify side is actually the individual subscription fee in the US, which has recently increased from $ 9.99 to $ 10.99 per month. Apple Music with a price increase similar to Amazon Musicis following.
Price increase brings subscriber increase
In the last quarter of last year, the standard monthly subscription fee was $9.99 to $10.99 in the US; In the UK, Amazon Music Unlimited, which made similar price increases with Apple Music, which increased it from £ 9.99 to £ 10.99, did not lose subscribers, contrary to expectations.
On the contrary US National Association of Music PublishersAccording to the statement of , both giants gained new subscribers after price increases.
Apple Music, Amazon Music Unlimited, and Spotify’s paid subscribers
According to figures recently released by the National Association of Music Publishers (NMPA), Apple Music’s US-based 32.6 million subscriber of Amazon Music 29.3 million has a subscriber.
Spotify is in the US as of the end of February. 44.4 million It is stated that he has a paid subscription.
The Wall Street Journal claims that although Spotify has not yet made an official statement on the subject, the rise in fees at the door will shake many markets.
Source :
https://www.wsj.com/articles/spotify-plans-to-raise-price-of-premium-plan-in-us-77c3f360