While the internet has become the primary way to access all services, the concept of digitalization continues to affect businesses of all sizes and sectors. Data from local initiative ixirlife shows that beauty salons and wellness centers increased the number of appointments by 72% with digital solutions.
Digitalization has become one of the critical elements for small and medium-sized businesses competing on a local scale. Beauty salons, hairdressers, barbers, make-up studios and all other wellness centers operating under the Chamber of Tradesmen and Craftsmen have turned to special solutions that can meet all their needs, from salon management to appointment planning, from customer relations management to stock management.
It appeals to all healthy living centers, especially professional branches such as beauty salons, aesthetic centers and hairdressers. ixirlife with salon management software developed a special solution for this need. Aybit Teknoloji A.Ş., founded by Serkan Yılmaz and Melih Umar. ixirlife salon management software, which started to be developed under the umbrella of March 2023 and is currently actively used by more than 300 businesses, aims to expand its domain. crowdfunding and investment round He announced that he pressed the button for .
Within the scope of the crowdfunding campaign, ixirlife collects pre-orders between 20 May and 2 June 2024, and special offers are made for this period. 30% free share will give it as a gift. In the 60-day investment round between June 3 – August 1, 2024, it will be offered at 11% on a valuation of 70 million TL.
A rapidly growing market in Europe and the USA
While it is known that the online appointment and reservation platforms market will be worth 100 billion dollars in 2023, the salon management software market, which focuses only on beauty salons, is estimated to grow 10% every year. ixirlife Founding Partner Serkan Yılmaz stated that software-as-a-service solutions focusing on beauty salons and wellness centers in the USA and Europe have reached a valuation of tens of millions of dollars.
“Number of businesses operating as beauty salons in Turkey There are more than 100 thousand It is estimated. This number grows even more when we expand the category with wellness centers in different fields such as physiotherapists, psychologists, dietitians, dental polyclinics. The needs and demands of all businesses are common. To increase the number of appointments, expand the customer base, reduce appointment cancellations and develop customer loyalty programs. As an innovative platform that offers digital solutions to wellness centers, we have brought together the solutions that meet these needs in a single online software with a useful interface.” said.
Both service marketplace and salon management program
Stating that they have developed Turkey’s most advanced and innovative salon management program with a feature set tailored to needs, Serkan Yılmaz said, “Wellness centers can both achieve operational excellence and get to know their customers closely with ixirlife’s appointment management, sales management and customer management features. Our SMS management feature keeps businesses in constant contact with customers with details such as appointment date reminders and special day celebrations. While the personnel management feature increases the efficiency of human resources, it also enables the development of a fair reward system. Stock management, cash income-expense and report tracking featureshelps beauty salon and wellness center owners get a comprehensive view of their cash flow, financial situation, and stocks. In addition to the business side, we make it easier for customers to make an appointment at a wellness center wherever they want, 24/7, with our web and mobile applications. Ixirlife, which is both a service marketplace and a salon management program, also turns into a sales channel.” he said.
Reduces appointment cancellations by half
ixirlife, which is used by more than 300 salons and has facilitated more than 1.5 million appointments to date. financial success of businesses ixirlife Founding Partner Serkan Yılmaz, who stated that it had a direct impact on
“SMEs using ixirlife, one of the initiatives supported by TÜBİTAK within the scope of the TEKNOÇABA project, It can increase out-of-hours appointments by 60% and the number of appointments by 72%. Our salon management software, which contributes 80% to the probability of gaining new customers, also reduces appointment cancellations by half with regular reminders and effective customer relationship management features. Fueled by the positive feedback we received from the market and our growing number of users, we decided it was an opportune time for growth. For this reason, in order to prove once again that we can be the representative of this rapidly growing market in Turkey, we have launched the pre-request within the scope of the crowdfunding campaign. With the campaign we will start on Fonangels, we will enable individual investors to share in ixirlife’s growth journey. Then, we will start our investment tour with a valuation of 70 million TL.”