BMW and Amazon have decided to join forces. According to the statement made at the Devices and Services event organized by Amazon, BMW’s voice assistant Amazon Alexa will be based. BMW wants to catch up with its strong rivals, especially Tesla and Mercedes, with Amazon’s digital assistant.
BMW voice assistant will be based on Amazon Alexa
The partnership between BMW and Amazon is expanding. Announced at Amazon’s last event, the new collaboration addressed BMW’s voice assistant service. BMW assistant based on Amazon Alexa The agreement, which announced that it will be developed, will be implemented in the coming years. BMW is expected to launch the voice assistant within the next two years.
BMW, who wants to get support from Amazon’s digital assistant, can turn to separate features for each model. Considering that it will not bother with developing a voice assistant, it will be easier for the German manufacturer to make its vehicles smarter.
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Stephan Durach, BMW’s Senior Vice President, said in a statement about the partnership, “This collaboration with BMW Alexa Custom Assistant “It’s a great example of what it was designed for.”
According to Durach, it will be possible to develop custom smart assistants for almost any device without the cost and complexity of building the assistant from scratch. BMW users also want old BMW audio his assistant can continue to use.
This deal will not only benefit BMW. Trying to grow its share in the automobile world, Amazon came up with the idea of ”dominating the experience in the car.” The e-commerce giant also uses the Alexa voice assistant. second generation Echo Auto announced the device. This device adds Alexa support to vehicles thanks to third-party hardware.
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