Advertising Mistakes Made by Brands – Webtekno

Many famous and well-known brands have made many mistakes. of these It would actually be more accurate to call it an advertising error. Do you look for the one who targets a certain audience, or the one who is racist and uses hate speech?

Confident advertising does not always yield good results, as you will soon see. Some small, some big, but ultimately annoying Such advertisements containing statements, Sometimes it can lead to irreversible consequences.

Let’s start with Dove, who was lynched for her racist rhetoric.

In 2017, Dove ran an ad on Facebook. In the ad, a black woman turns into a white woman when she uses Dove brand cleanser. This advertisement came under fire in many media. This situation, which is quite unfortunate in our opinion, was not the only advertisement of the company in which it was criticized on the same subject.

Boycotted before due to the same issue, racism doveafter the topic “An advertisement of ours that was recently published on Facebook missed some sensitivities. “We are deeply sorry for the situation it caused.” He tweeted a written apology.

Not long after this ad of Dove, Nivea also fell victim to the same mistake.

In the commercial starring the former Nigerian beauty queen, the skin color of the black woman who uses the product lightens. The slogan is even more fiasco: “White is purity.”

Another brand candidate for the throne of scandals is BlackBerry.

We don’t know if it would be correct to call this an advertising error. Because it is an event that developed after a tweet they sent on social media. As we know, BlackBerry was once the most popular phone brand. Those who want to advertise themselves The brand was devastated by social media.

In January 2015, the brand tweeted a message via its official X account. “Keep talking.” The text via Twitter for iPhone under the tweet did not go unnoticed by people, and BlackBerry became the subject of great ridicule.

KFC was also the victim of a major blunder at the time.

Even though KFC, which we all know well, is world famous, we cannot say the same for China. Because years ago in China, “you eat your fingers” They made a mistake without realizing it with the slogan.

The problem is In China, this expression is used literally, not figuratively. As a result of several mistakes made after this advertisement, KFC closed all its branches in China and could not enter the Chinese market for another 10 years.

How do you introduce a new product? Sony has done it in the worst possible way.

In 2004, Sony’s video game console brand PlayStation launched the portable game console PSP. However, in this advertisement prepared for PSP, which you see above, the visual showing a white woman holding a black woman angry attracted great reaction.

in advertising “White is coming.” These images, along with their message, became something that triggered discrimination in society. Even though Sony later claimed that this ad was made to emphasize contrasts, reactions continued and the ad was soon withdrawn from the market.

“Create your perfect night’s sleep,” reads an Ikea banner in English. Everything may seem normal, but it’s not. Genius marketing strategy or reverse gear?

While the Arabic version of the same text should have been written under the English text, the sentence that emerged when the text was translated made people think. Because the Arabic text said “The same text, but in Arabic”. Ikea then “This is what happens when you don’t sleep well. Enjoy your perfect sleep.” changed it to . Even if it was a mistake, we have to give it credit for saying that they turned it into a perfect advertising strategy!

In 2009, Microsoft changed the black man in the US version of an advertising photo into a white-skinned person in the Polish version. While this incident was on the world’s agenda, Microsoft apologized for the issue.

We don’t think it could get any worse than the Ford Figo commercial.

At a time when violence against women was at the forefront, Ford released an advertisement. In the image, Old There were three gagged women in the trunk of Italian Prime Minister Berlusconi’s car. This ad created a huge scandal because it came out at a time when society was protesting for women’s rights. Well, even though it didn’t come out at such a time, it’s a complete scandal.

The slogan of this bad ad was: ”Leave your worries behind with Figo’s large trunk volume.” Ford later shared an apology for the advertisement, which turned out to be a fiasco no matter how we look at it. In addition, it was stated that the news was not used as an advertisement and was shown only on the website.

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