Why Do Brands Offer Less Variety of Products in Turkey?

We know that global brands adapt their products to adapt to the country they are in. In fact, in product diversity a similar situation aforementioned.

The only difference is that this time, companies are selling the product itself, not the product itself. adapts sales strategy according to countries. Sometimes this situation results in a more limited variety of products in Turkey.

For example, while there are 300 varieties of Kit Kat in Japan, there are not so many varieties in our country.

Of course, the reason behind this situation is that Kit Kat is not pronounced during pronunciation. “earning” meaning “kitto katsu” (きっと勝つ) evoking the expression. For this reason, Kit Kat is seen as a good luck charm by the Japanese.

The brand is also aware of this, In order to benefit from the Japanese interest in this product produces Kit Kats in various flavors.

The main reason for the lower product diversity in Turkey is the size of the market and demand!

When brands enter a market or continue their activities in that market, they must first characteristics of that market They look. For example, Turkey’s population and economic size are comparable to markets in other countries for some brands. may be smaller.

In this case, brands in Turkey according to consumer demands and sales potential We may witness them reducing their product diversity.

If we continue with the Kit Kat example, a ginger or wasabi flavored chocolate It will not suit our country’s taste a fact. For this reason, the brand may not prefer to sell these varieties of the product in our country, as the demand for these varieties will be low.

This brings us to the second reason, consumer preferences and cultural differences.

of countries cultural characteristics It is also effective in determining the decisions brands will make regarding product diversity.

As we mentioned before taste, social norms, cultural structure Some products or variations available abroad may not be in demand or culturally appropriate in Turkey due to country-specific characteristics such as.

Of course, the economic situation of the country is also very effective.

When a brand or product wants to enter a different country, the most important factor is to sell its products in that country. being able to sell.

For this reason he purchasing power of the country is among the main factors that brands consider when it comes to product diversity.

In addition, the country supply chain infrastructure and the country’s trade laws It is one of the points that a brand takes into consideration when choosing the products it will bring to that country.

As a result, multinational companies operate in various countries many factors has to take into account.

Although brands often try to achieve a standard, since the rules, culture and conditions of each country are quite different from each other, while we see more varieties in some countries, as in our country, In some countries, there is less variety of products we can see.

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