YouTube Shorts has been around for the past few months. More than 5 trillion views announced that he broke the record with According to the published report, YouTube Shorts started to appeal to 75 percent of the main platform with the number of 1.5 billion users.
YouTube Shorts breaks its own record with the number of users
Instagram and YouTube have been working to increase competition for a while, as TikTok has become popular in a short time. Introduced last year, YouTube Shorts passed 1.5 billion monthly active users this week.
With 2 billion users, YouTube has managed to make 75 percent of its users watch Shorts videos. Taking very important steps for Shorts, the company started to reduce TikTok’s market share. On the other hand, Instagram continues to work for more users to produce Reels content.
To pay creators for viral videos 100 million dollars The company, which allocated the Shorts fund, spread the Shorts videos around the world in a short time. Youtube has also launched a direct advertising campaign for Shorts on platforms like TikTok and Instagram Reels.
Shorts, which first appeared on smartphones, has recently been active on tablets and on the YouTube website. Google Discover, a content recommendation platform, has started recommending Shorts to users.
“YouTube Shorts started a new trend on our platform: the rise of multi-format creators,” YouTube said in a press release on Shorts recently. made statements.
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