YouTube has taken a decisive step in its fight against ad blockers, implementing a global policy to prevent their use on the platform. This initiative, which has been gradually implemented since May, is now valid all over the world.
Ad blockers violate YouTube’s terms of service
In its official statement, YouTube asserted that ad blockers violate the platform’s Terms of Service, emphasizing its commitment to creating a diverse ecosystem for creators globally.
Users who attempt to use an ad blocker while watching a video on YouTube will now be greeted with a message in the video player stating that ad blockers violate the platform’s Terms of Service. To continue watching videos on the site, users need to disable ad blockers for youtube.com. Detailed instructions for this process are provided for popular extensions such as AdBlock, Adblock Plus and uBlock Origin.
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Alternatively, YouTube also encourages users to subscribe to YouTube Premium, which offers an ad-free viewing experience. Following a price adjustment in July, the subscription service is priced at $29.99 per month (or $299.90 per year) in the US, with a family plan for up to five members at $59.90 per month and a student pricing tier at $19.49 per month. It offers a variety of options including:
Throughout this process, users will encounter multiple prompts to allow ads, a practice also seen in other digital publications. It is imperative to note that it is important for YouTube to enforce this policy, given the platform’s significant user base and widespread popularity.
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By implementing this policy, YouTube aims to reinforce the importance of ads in supporting creators and maintaining the accessibility of diverse content for billions of users. This global effort promises to foster a thriving community of creators while providing a seamless viewing experience for YouTube’s vast audience. What are you thinking? Please don’t forget to share your thoughts with us in the comments.