Why is FIJI Water So Expensive and Popular?

The Republic of Fiji in Melanesia, a part of Oceania, is an island country and a highly developed place in the tourism sector. And also A world brand in water exports! This is not a ratio that can be simplified; FIJI’s imports to America are almost a quarter of all its imports!

Well, what we usually see in the hands of famous people or on Pinterest? used as “aesthetic material” Have you ever thought why FIJI waters are so preferred?

This is what happened in X:

Our friend above was quite lucky, but FIJI, curious about the taste of water He’s not the only one. We hear or see the name of the brand somewhere every day. What is the reason why he is so famous?

First, let’s take a look at the history of FIJI water.

Founded in 1996 by Canadian businessman David Gilmour, FIJI water was not that popular at first. In 2004, a wealthy couple from California bought the company and branded FIJI as a “good brand”. to a universal brand transformed.

By 2009, sales for $85 million reached. This water came from Yakara on the northern coast of Viti Levu, Fiji’s largest island.

“The best water in the world” The environmental impact of FIJI water, marketed with the slogan, is also not very encouraging. In 2007, it was revealed that the factory machines extracting water from underground were running on diesel fuel.

Almost 7 liters of water were required to produce one FIJI bottle. Later, they tried to implement practices aimed at “reducing the carbon footprint”, but they did not fulfill many of their promises. Currently, it is still among the most imported waters, especially in America.

Even though it has no extra qualifications, it is seen as a “rich job”.

FIJI water is the most loved bottled water, especially in America. However, it is claimed that compared to other water brands of FIJI There is not a huge difference in taste. They’re just very good at advertising. The shape of the bottles must also be different.

Even the tropical images on the bottle can make you want to drink water. Moreover, the fact that rich people prefer FIJI creates an attraction and even the flat water “rich water” It can be described as. We smell capitalism…

What if we said that America makes some of its biggest imports with FIJI?

Water is one of the most difficult and expensive products to export. It is generally not exported for drinking water anyway. Countries with good economies, those with bad economies; to grow food can export. But FIJI is not one of them.

Fiji’s water exports are 260 million dollars! We can also say: In America, FIJI’s imports account for almost all of its imports. one quarter It creates. Approximately 92 percent of the water produced in Fiji goes to the United States, and 30 percent of the water in the United States comes from Fiji.

Tourism and exports in Fiji support each other.

When we look at 2017 data, we can see that there is a 2 billion dollar tourism industry in Fiji. This is the amount of goods they exported in 2021 of total income two thick much. The following question comes to mind here: Did FIJI water trigger tourism in Fiji, or was it tourism in Fiji that triggered FIJI water?

In fact, there is no single answer to this question. Two factors triggered each other and contributed to FIJI expanding its economy. FIJI water has grown and grown to its current point. So, are you still wondering about the taste of this water?

If you say, “I’m curious, I’ll try it anyway”, you can buy a bottle of water here for almost the price of a bottle of water… #affiliate

If you would like to take a look at our other content that you will read with interest: