Starbucks’ Legal Tactic That Sneakily Earned Billions of Dollars

If you have used Starbucks card/mobile app before You can benefit from opportunities when buying coffee you know.

What if, while you think you are taking advantage of opportunities, you unknowingly What if you make more money for the brand? Let’s explain how it is possible.

Starbucks card has become a logical payment method for the customers of the exponentially growing brand.

Founded in 1971, Starbucks has achieved great success by working step by step over the years. In 1996, the 1000th store was opened and in the next 3 years this number increased to 2500. The most important reason for its success was that it was a consistent brand. As the years went by, more customers were reached and a “loyalty card” had been put on the market.

Loyal customers found it logical to pay for the drinks and food they purchased with a Starbucks card instead of cash or credit card. Like this discounts or small rewards They could have won too. They were going to spend the money kept in it anyway.

Even more than the amounts in banks are in Starbucks cards.

The total balance of the cards of all customers who have a Starbucks card (including the digital card in the mobile application), $1.5 billion around! This figure may not sound like much, but it is much more than the bank assets of many countries.

Moreover, not all of these amounts end up in the customers’ pockets. Starbucks is, in a way, “siphoning” the money legally.

The remaining balance in the mobile application goes to Starbucks.

Starbucks card users may sometimes forget their money or never use it for any reason. This money goes into the company’s pocket, and it is not an insignificant amount. Annual 100-150 million dollars finds it. In addition, since the company does not operate like a bank, it does not need to make financial arrangements such as paying interest on this money.

Thus, while customers thought they were making a profit by downloading the application, Starbucks Sometimes it can be a part of the cycle that makes billions of dollars. Moreover, this does not only apply to Starbucks cards, these cards always work this way and our money continues to flow to rich companies.

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