“Liquid Death”, which can be translated into Turkish as “Liquid Death”, sounds scary as a name, but it is actually one of the most innocent drinks in the world and there is an incredible marketing technique behind it!
Liquid Death contains a drink that we drink all the time, even if you don’t realize it. Making fun of other brands’ marketing techniques He set out to achieve his goal and he actually achieved it.
If you are ready this in metal, punk-rock themed beverage cans Let’s take a look at what they are and what exactly they are produced for.
The rapid growth of the brand surprises everyone.
Founded in 2017, the brand has become so popular that it aims to reach 113,000 retail outlets in the US and UK, in addition to having $263 million in global sales. If the brand is on TikTok and Instagram He has millions of followers and interesting videos. It is watched a lot.
“Well, so it is a brand that produces successful drinks. Why are you so surprised?” If so, let us tell you what’s inside Liquid Death with these “vagrant” boxes: Pure water!
They make fun of other brands!
Unhealthy brands According to the brand ambassador who sells pure water with marketing techniques, they are trying to make fun of corporate marketing.
Additionally, if you are spending time with friends who are alcoholic and you are the only person who does not drink, drink water from a plastic water bottle or consume other less “cool” drinks. You can order Liquid Death.
According to Mike Cessario, the founder of Liquid Death, the drink emerged for exactly this purpose. For someone who doesn’t want to damage their image by putting soft drinks in a beer can-like container a positive psychological effect creates. Considering Cessario’s career based in marketing, it is no wonder that he was able to come up with such an idea.
Although it seems like a very simple idea, it is actually a clever initiative.
Social media accounts of any water brand You don’t follow it, do you? At least “I don’t drink water other than this brand, it changes the taste.” If you are not a fan of the water brand that says, you won’t do it. However, as we just mentioned, Liquid Death is a brand that has managed to reach millions of followers.
The brand’s products may become more diverse in the future.
The brand expanded its product range in the soft drink market to serve the evolving consumer taste. iced tea or soda It also started to produce products such as. Well, if it were in Turkey, would you prefer it?
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