Getir, one of Turkey’s largest fast delivery companies, has gone beyond the borders of our country and started to provide services in some European countries and the United States in recent years. However, after a long period of time, it is stated that the company has shrunk. Accordingly, Getir announced that it will exit Europe and the USA. Here are the details…
Getir is withdrawing from the European and US markets
Getir announced that it decided to focus more on its main market, Turkey, which it sees as the greatest potential within the framework of its long-term and sustainable growth strategy. Accordingly, the company; It decided to exit the UK, Germany, Netherlands and US markets.
FreshDirect, Getir’s subsidiary in the USA, will continue its operations. The domestic company stated that foreign markets constitute only 7 percent of its revenues. Accordingly, the company will focus more on Turkey with the decision it has taken.
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Getir decided to withdraw from Italy, Spain and Portugal in July 2023. The company made this decision to focus on existing markets where operational profitability and sustainable growth opportunities for its financial resources are higher. So, there is a situation similar to the current one.
The company, of which Nazım Salur is the CEO, may take important steps in the coming weeks. This will determine the future of the company. We will see this together. So, what do you think about Getir’s decision to withdraw from the European and US markets? What steps do you think the company will take? You can share your opinions with us in the Comments section below.