We visited the Operations Center of Hepsiburada, Turkey’s largest domestic e-commerce platform. How do you receive the order you placed in legendary November, when shopping reached its highest level? We talked about the questions with Hepsiburada Logistics Group President Mehmethan Yallagöz and HR and Customer Experience Group President Esra Beyzadeoğlu.
We visited Hepsiburada Operations Center
Hepsiburada Operations Center was established in 2015 with an investment of more than 100 million TL, as a revolutionary step in Turkey’s logistics and e-commerce field. This innovative center allowed Hepsiburada to create the largest operation network in Turkey and surrounding regions. The most striking feature of the center is that all its processes are carried out with artificial intelligence-supported automation systems and smart delivery robots. This technological infrastructure represents a strategic step towards maximizing customer satisfaction by increasing the company’s operational efficiency.
The success of Hepsiburada Smart Operation Center is not limited only to its technological infrastructure. The center operates uninterruptedly every day of the week and delivers more than 500 thousand products to all over Turkey daily. At the same time, it has a storage capacity of more than 100 thousand varieties and more than 7.5 million products. This is a critical factor supporting the company’s wide product range and promise of fast delivery.
Another important factor behind operational success is human resources. Logistics processes are managed by competent and expert engineers and personnel. This team ensures smooth operation of operations by effectively using state-of-the-art artificial intelligence software and smart robots.
HepsiLojistik continues its growth in Turkey’s logistics field and currently has a total of 8 storage areas, including Tuzla, Ankara, Izmir, Adana, Diyarbakır and Erzurum, as well as Gebze. This extensive network enables the company to deliver products to 81 provinces of Turkey within 24 hours, with an on-time delivery performance exceeding 95%.
Appointment delivery and same-day, next-day delivery models offered by HepsiJET provide great convenience for customers. In addition, with applications such as the Easy Return service, picking up the products that customers want to return from their doors via an appointment system is another service that improves the customer experience. These developments demonstrate HepsiLojistik’s customer-oriented approach and continuous improvement efforts.
Hepsiburada Operations Center constitutes an important milestone in Turkey’s logistics and e-commerce field with the integration of technology and human resources. This center paves the way for innovation and growth in the sector by increasing both operational efficiency and customer satisfaction.