Eczacıbaşı Digitaliz 2023: RISE event, where the Eczacıbaşı Group encouraged digital transformation and rewarded successful projects, took place on Tuesday, December 5. SDN Founder Hakkı Alkan, who attended this important event, gave the details and also had an interview with Eczacıbaşı Holding Deputy Chairman of the Board of Directors Faruk Eczacıbaşı.
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At the event organized with the theme of ‘Rise’, a wide perspective from the business world to Formula 1 was presented. The audience followed the sessions filled with inspiring shares of the speakers with great interest. Additionally, the community’s most successful digital projects were also rewarded.
Eczacıbaşı Group Digital Transformation Coordinator and Eczacıbaşı Holding Board Member Esra Eczacıbaşı Coşkun emphasized in her speech that they have taken important steps in digital transformation since 2018 and announced that the share of 184 projects completed in five years in operational profitability reached 8 percent.
Coşkun stated that a record number of 138 project applications came to Digitaliz this year, and that the increasing applications are an indication of the interest in digital transformation and that we are on the right track. He also emphasized that the transformation journey does not have a fixed destination, requiring continuous progress and future-ready efforts will continue.
The event continued with various sessions. In the Rise of Technology and Future Impact session, Paribu Founder Yasin Oral, Rollic Games Founder Burak Vardal and Insider Founder Hande Çilingir discussed the future of the digital world. In the session Rising with Artificial Intelligence in a Fast-Changing World, Eczacıbaşı Group Deputy Chairman of the Board of Directors Faruk Eczacıbaşı and Artificial Intelligence Expert Azeem Azhar had an interesting conversation.
Eczacıbaşı Group Chief Executive (CEO) Atalay Gümrah discussed digital transformation from the CEO perspective with Borusan Holding CEO Erkan Kafadar and Doğan Holding CEO Çağlar Göğüş in the ‘Adaptation to Change’ session. Marketing Chief Executives (CMOs) of community organizations focused on the digital transformation of marketing.
Moderated by VitrA CMO Işıl Nergiz, Eczacıbaşı Building Products CMO Sibylle Göttgens, Eczacıbaşı Consumer Products CMO Bilge Çiftçi and Eczacıbaşı İlaç Marketing CMO Sena Faga discussed the changing demands of the market and the customer. One of the most notable speakers of the event was former Formula 1 pilot and 13 Grand Prix winner David Coulthard; He attracted great attention with his speech titled From F1 to Business: Endurance, Agility and Teamwork.