What is the Chivas Regal Effect? – Webtekno

Exactly the same product We see it in different stores with different labels. While some are very affordable, some are extremely expensive. But the ingredients are the same!

The price tag may determine the quality of a product, but not always. If you’ve made this mistake even once, read on. Because You may have been deceived.

If the product is expensive, is it of good quality?

Unfortunately, this doesn’t always work like this. If a product is expensive, it may be of poor quality. So what effect does this situation, which plays with your perceptions, have? Let us introduce you to him. The ‘Chivas Regal Effect’ that we have all been under the influence of for a long time.

Our perception of price has vanished We don’t pay much attention to the cost of the things we buy in recent years. But what if there isn’t much difference between expensive and cheap?

This effect is associated with the time when Chivas brand whiskey first hit the market.

those times Chivas brotherslaunched this whiskey, the name of which we all know today. These whiskeys produced by the brothers could not attract the expected attention. Even though they did their best to gain market share, they could not reach the sales figures they wanted.

What do you think happened next? Without making a single change to the product they doubled the price and unexpectedly, sales of whiskeys boomed.

Different opinions were put forward about this situation, which caused great surprise.

First, the whiskey was of very high quality and this was noticed by chance. The other view is that people who have little or no knowledge about whiskey, “If it’s expensive, it’s quality” or he chose Chivas with the logic of “if everyone buys it, it’s something they know”.

The phenomenon that affects us all as a result of this strategy is true: Chivas Regal Effect. Later research on the subject revealed that consumers make evaluations based on price when purchasing.

The price is for all of us if it were considered equal to quality This effect is proof that this will not always be directly proportional. So, do you feel that you are exposed to this influence?

Our other marketing-related content that may interest you: