It’s been a year since Elon Musk bought Twitter. It has undergone quite a few radical changes since the day it was purchased. However, things are not quite as Musk expected. It seems that users are not very happy with these changes. X, formerly known as Twitter, is losing blood day by day. Musk crashed Twitter in 12 months. According to statistics, the popular social media application is losing users’ attention. The daily time spent by users on the popular social media application is quite surprising. Here are the details…
(Twitter)
On the eve of the one-year anniversary of Musk’s takeover of Twitter (now X), the company published a blog post examining how it’s faring under new management. There are a lot of figures in the post. However, one of the highlights is quite interesting. According to statistics, the average user spends 32 minutes on the platform.
Linda Yaccarino, CEO of X, said in a blog post that general users spend 7.8 billion minutes each day. However, this figure is below the 8 billion minutes Musk tweeted last year. Similarly, according to the report, the figure of 1.5 million registrations per day stands out. This is lower than Musk’s figure of 2 million daily registrations a year ago. In other words, X is growing at a slower rate. Also, participation is slowly decreasing.
(Twitter) X stated that Premium users spend three times more than other users. Actually, these results are not surprising. Because X introduced a number of features only for Premium users. So it encourages users to pay. Last month, the company claimed to have paid $20 million to creators. According to the blog post, there is no change in this figure.
With its new blog post, X announced that advertisers are returning to the platform. Thus, it tries to paint a rosy picture by claiming that the company interacts with different groups to ensure the safety of users. But no matter how hard Musk tries, the statistics are clear. Earlier this month, it was revealed that the advertising revenue generated by the platform was in decline.