Twitch Updated its Pricing Policy – Webtekno

Like many technology giants Amazon It is also working to reduce its expenses. The company, which recently laid off 35 percent of Twitch employees, is now reducing the amount it pays to content creators from Twitch Prime subscriptions.

Against this more publishers They will be able to generate income from the platform and benefit from different revenue sharing models. However, Turkish publishers are likely to experience serious income losses in this system.

Revenue from Twitch Prime subscriptions is decreasing

From June 3 Twitch, For Prime subscriptions is moving to a fixed payment model. CEO Dan Clancy wrote in a blog post on the subject: “We believe this is the structure for the program to move forward and these changes will monthly Twitch subscriptions We make it available to Prime members for a long time so that it will have a long-term, sustainable benefit to the Twitch community.” he said. According to Clancy, for many countries this decrease will be less than 5 percent.

Here are the Prime revenues of important countries:

Yes, as you can see in the table, unfortunately, Amazon literally did not spare Turkey in its Prime subscriptions. Even publishers in Ukraine, the country with the lowest commission on the list, will earn more than 3 times more than Turkish publishers. The local pricing policy of the Prime subscription is probably also effective in Amazon’s pursuit of such a policy, but this does not change the fact that publishers will suffer serious revenue losses.

More creators will be able to earn income from Twitch

Although revenue from Prime subscriptions has decreased Twitchis also planning changes that will enable content producers to benefit from revenue sharing more easily. In the current system, a content creator must have at least 350 paid subscribers for 3 months in order to benefit from revenue sharing. Thus, they can get a 70 percent share of subscription fees for 12 months. Normally this rate is 50%.

From 1 May This system will also change and be renewed as a two-stage Plus Program. From this date, subscriptions worth $5 will be evaluated as 1 point, subscriptions worth $10 will be evaluated as 2 points, and subscriptions worth $25 will be evaluated as 3 points. Gifts and Prime subscriptions will not be included in this calculation. Content creators who have 100 points for three months will receive a 60% share of subscriptions for the next 12 months. Those who can maintain 350 points for 3 months will be entitled to a 70% share. With this change 3x more content creators will benefit from improved revenue sharing.

Twitch also removed its $100,000 quota for high-earning content creators. In the past, after these publishers reached this quota, 50% revenue sharing instead of 70% it was natural. Now there will be no such limit. Like this Twitchaims to retain popular content creators who make a lot of money.