This is how Google wants to conquer the car market

Google conquers the car industry

Under CEO Sundar Pichai, the internet giant is becoming an increasingly important partner for automakers.

(Photo: Bloomberg, Mauritius, Imago, Android/Volvo [M])

Las Vegas, Vienna When the world’s largest search engine operator Google presents itself at the leading trade fair CES at the beginning of the year, the group usually sets the most important topics for the year. And this year, a BMW i7 and a Volvo EX90 dominated the booth. so cars.

Both vehicles were equipped with the latest software from the Mountain View company. The BMW showed the latest version of Android Auto, a system with which content from smartphones with the Google Android operating system can be mirrored for the screens in the vehicle.

In the Volvo, the Google system was even firmly integrated as the operating system. In this way, Google manager David Wan told the Handelsblatt, the system can be operated independently of an Android smartphone, unlike before. And additional extensions are planned.

The car market is in transition. The software in vehicles is becoming increasingly important. A number of car managers have promised their customers a “smartphone on wheels” and thus announced a smooth user experience.

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