Telegram introduces ad revenue sharing. It will split advertising revenue 50:50 with channel owners. It will also give rewards using Toncoin on the TON Blockchain. This move by Telegram sent the altcoin price soaring.
Following Telegram’s good news, altcoin price went vertical
Telegram offers an ad revenue sharing system for channel owners in nearly 100 countries that will pay them exclusively in Toncoin. According to a message published by Telegram CEO Pavel Durov on his personal Telegram channel, the messaging app will share advertising revenue with channel owners in a 50:50 ratio. Following this news, the altcoin price made a vertical rise. Toncoin saw an increase of approximately 28% following the news.
Telegram CEO made a statement on the issue
Meanwhile, it will launch its advertising platform in March. Durov mentioned the following in his statement on the subject:
Similar to our approach to Telegram usernames in Fragment, we will sell ads and share the revenue with channel owners on Toncoin. This will create a virtuous cycle where creators can cash out their Toncoins or reinvest them to promote and elevate their channels.
Durov stated that Telegram channels generate 1 trillion views on a monthly basis. He also noted that currently only 10% of channels are monetized through Telegram ads. Rival social media platform X has offered ad revenue sharing to all users as long as they reach enough impressions every month since July 2023. But those who receive a share of ad revenue say X appears to keep the vast majority of the revenue.
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