According to the bicycle association, many customers rented the expensive electric bikes for a certain period of time.
(Photo: imago images/Westend61)
Munich During the pandemic, many people discovered cycling for themselves. Because the demand was so high and the supply chains were interrupted, customers sometimes had to wait months for a new e-bike or just the right shifter.
In the meantime, however, the warning signals are piling up in the growth-spoilt industry. “Dealers’ warehouses are full of goods that they ordered a year or two ago,” says Urs Keller, head of Germany at American bike manufacturer Trek.
The traditional producer Prophete has already filed for bankruptcy; some shops closed. The announcement by the manufacturer Rose Bikes that they would reduce prices by an average of 15 percent showed that the gold-rush mood was over.
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