Citroen, one of the giant names of the automotive industry, shared detailed data about how they spent 2023 in Turkey. Türkiye became Citroen’s third largest market in 2023.
2023 was an active year for the automotive industry in Turkey. During 2023, an increase is observed in many areas from production to exports. Sales were also on an upward trend for many automotive manufacturers. Citroen, one of the giant names in the industry, was one of the brands included in this trend.
According to data shared by Citroen Türkiye While Turkey is the brand’s third largest market There was an increase of 119 percent compared to 2022, with sales of 63 thousand 153 units in total.
Citroen Turkey reached the highest sales figure in its history
Citroen, which doubled its sales compared to the previous year with 63 thousand 153 sales, thus The highest sales figure ever in the Turkish market has reached.
With these high sales figures achieved, Citroen plans to enter the market in 2023. He rose 3 places and finished in 7th place. Citroen closed last year with a 5.1 percent share with the growth it achieved in the Turkish market.
It was a successful year in every aspect for Citroen Türkiye
Citroën Turkey’s performance in 2023 was presented to the brand within the scope of the Sales and Communication Awards organized by the Automotive Distributors and Mobility Association (ODMD).The Fastest Growing Light Commercial Vehicle Brand of the YearIt also won the award.
Stating that they have made a good start to 2023, Citroën Turkey General Manager Selen Alkım said:‘The ONE Awards Integrated Marketing Awards’ organized by Yıla Marketing Turkey.The Most Reputable Passenger Automotive Brand of the YearWe started by choosing ‘. We completed last year by more than doubling our sales compared to 2022 and proved that this award was not a coincidence. Our ‘Fastest Growing Brand’ award in light commercial vehicles crowned our success.” he said.
Citroen’s sales figures under different headings were as follows;
The brand, which reached a sales volume of 17 thousand 758 units in light commercial vehicle sales, where it ranks 5th in the market, will reach a sales volume of 17 thousand 758 units in 2023. With sales of 45 thousand 395 units It finished 8th in the passenger car market.
C4 became the third most preferred model of the compact HB class throughout the year with sales of 5 thousand 804 units. C3 also found itself in the top 5 in the B-HB segment with sales of 7 thousand 844 units.
C5 Aircross became the second most preferred passenger car model with sales of 8 thousand 434 units. C4 became the model.
Berlingo, which brought the brand the title of the fastest growing brand in light commercial vehicles, rose to second place in its segment with sales of 8 thousand 983 units. Berlingo, which reached 18 percent share in its segmentgave Citroen a 6.7 percent market share in the light commercial vehicle market.