Avalanche A smart contract platform called (AVAX) is supporting a new web3-based gift card program for the Chinese digital payment platform.
In its statement, Avalanche states that the gift card program targets food and beverage sellers and consumers in Southeast Asia. The smart contract platform collaborates with Alipay’s merchant ordering solution Alipay+ D-store and the payment firm’s partner e-wallets.
Avalanche, an Ethereum (ETH) rival, states that local milk tea buyers, especially those who complete branded minigames on partner platforms, will receive web3-enabled vouchers in their e-wallets and receive discounts by using them on their purchases.
“Czechs offers discounts of up to 50% on milk teas at more than 500 stores of 10 popular milk tea brands in the region and continues to expand with more than 2,000 stores in progress.”
The program represents the first phase of a two-part concept. The second phase aims to include 100 million more users, including citizens of the Philippines, Singapore, Malaysia, Thailand and China who come to these countries as tourists.
Avalanche says the program will allow merchants to test web3 solutions that can improve relationships with customers and create new revenue streams.
“In addition, Alipay+ opens up the possibility of collaborating with other brands using D-store’s Web3-enabled voucher program, digital collections, and other blockchain-powered features.”
