Starbucks’ Metaverse program, as an extension of its existing loyalty program, allows customers to “Journeys” It allowed them to complete the tasks and earn rewards. Starbucks is stopping its metaverse adventure to push digital boundaries at the end of this month.
Starbucks withdraws from Metaverse
Launched in 2022 Starbucks Odyssey, was a program that allowed customers to earn rewards in both the virtual and real world by completing certain tasks. By completing these tasks, customers could collect the NFTs they earned, buy and sell them, and gain additional benefits.
The program relied on artwork created by Starbucks employees or other artists. After the program ends, Starbucks will offer customers, especially Rewards (loyalty program) plans to seek new communication channels for its members.
NFT move from Starbucks! Here is the new loyalty program
What does Starbucks Odyssey do? Starbucks promises advantages and new experiences to its customers with its NFT-based loyalty program.
It is stated that the closure of the program is to prepare for the next steps as the company continues to develop the program. Starbucks was just one of the many brands that made their way into the metaverse. Restaurant chains such as Wendy’s and Chipotle have also set up digital camps in the metaverse.
Wendy’s offered a virtual Wendy’s restaurant and mini games, while Chipotle offered free burritos on Roblox. Starbucks’ decision to withdraw from Metaverse will also impact similar digital initiatives by other brands and Metaverse’s stance on future loyalty programs.
Starbucks’ decision to shut down its metaverse program highlights the challenges facing brands in the digital universe and the idea that real-world loyalty programs can be more effective. This development is an important indicator of what kind of place the metaverse will gain in the business world and what kind of presence other brands will have in the digital universe.
What impact do you think this step by Starbucks will have on the digital strategies of other companies? You can write your opinions in the comments section below.