Spotify, which has been on the rise with its recent works, has become one of the most popular music and podcast broadcasting platforms in the world during this time. The platform, which wants to appeal to more users, continues its attempts to make its voice heard in various fields. The company is finally taking a giant step into the football world.
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The new name of the Barcelona stadium is “Spotify Camp Nou”
Spotify aims to present a common stage by bringing together the worlds of music and football. The platform has reached a new sponsorship agreement with Barcelona, one of the biggest football clubs in the world. With the partnership that will officially start in July 2022, the stadium name of the famous Spanish club is changing. The name of Europe’s largest stadium from the new season “Spotify Camp Nou” will be.
While it was announced that the agreement is 4 years, material details were not disclosed. According to the statement, with the sponsorship agreement, the Spotify logo will be on the jerseys of both men’s and women’s football teams from the 2022-2023 season. Spotify made the following statements in its statement.
Spotify and FC Barcelona are pleased to announce a long-term partnership that officially begins in July 2022, where Spotify will become the Club’s Main Partner and Official Audio Streaming Partner. From the 2022-2023 season, our brand will be at the forefront of both men’s and women’s team jerseys and training jerseys. The brand name of the historic Camp Nou stadium has been changed to Spotify Camp Nou.
Spotify explains its decision to make this partnership as bringing the football and music worlds closer together. Emphasizing the importance of merging different fields to increase global popularity, the company plans many exclusive content based on partnerships. The purpose of the partnership was stated in the statement as follows.
Spotify and FC Barcelona want to bring the worlds of music and football together. Spotify wants to give players and artists at Camp Nou a global stage and create new opportunities to connect with fans.
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