Snapchat’s New Feature to Delight Content Creators

Snapchat, which had a great rise among social media platforms for a while, continues to increase its popularity recently. The platform, which has surpassed even Twitter in the number of users in the past months, this time for content producers. it will be a new income source, normal users can get angry came up with a feature.

Snapchat, the ancestor of Stories, which we see on all social media platforms and has become a standard, Feature to show ads in Stories started testing. Currently only being tested with a small group of US creators, the feature will be available to all creators in the coming months. But there is one thing that distinguishes this feature from other ads.

The ad will appear in the middle of the story:

As part of the feature, an ad featured the Snapchat star will be embedded in the story. As we see in YouTube videos, the Snap star, who owns this story with mid-roll ads, will share the ad revenue with Snapchat. According to Snapchat’s statement, this split will be determined through metrics such as frequency of sharing and engagement. Feature, only accounts with ‘Snap Star’ statusthat is, it will be available to those who have been verified and marked with a golden star.

Snapchat has rolled out several features over the past year that will fund the platform to attract content creators to the platform. Snapchat’s new ad move is also exactly the platform’s TikTok competitor page. At the time of the popularity of Spotlight came. In the past weeks, Snapchat CEO Evan Spiegel announced that users spend less time sharing and viewing stories on the platform, instead watching content on Spotlight.