Snapchat for the year 2022 first quarter financial results explained. According to these results, social media application Facebook(Meta) and twitterHe managed to leave behind. Meta last quarter daily active users (DAU) reported its first loss, twitter monetizable DAU rate 15 percent announced an increase.
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Snapchat continues to increase the number of daily active users!
Snapchat is adding their DAU from year to year increasing by 18 percent. It has increased to 332 million. User growth in the previous five quarters 20 percentThe company has achieved significant success in this sense. But Snapchat is up 38 percent. $1.06 billion Although it has risen, it is focused on its income.
The company has been operating since the first quarter of 2021. 44 percent he said he was on the way to catch up growth, but Russia’s invasion of Ukraine on February 24 He then noted that many advertisers paused their campaigns. Snap CFO Derek Andersen said most advertisers resume their campaigns within 10 days, but the cut is still on the company’s quarterly revenue. a negative effect said that.
Snapchat is also Apple’s biggest iOS privacy change states that it missed its revenue targets in the third quarter of 2021 due to to iOS users out-of-app tracking When given the option to disable it, most users will have more access to the apps they use. personal data chose not to share. Although this situation pleased users, it negatively affected the advertising business of Snapchat and Facebook.
During its quarterly results, Snapchat revealed that it has invested heavily in augmented reality experiences. The company underlines that 250 million Snapchat users interact with AR features on a daily basis, which is a large part of the total 332 million DAU. This quarter, Snap rolled out enhancements to AR shopping alongside community-created AR experiences for local hotspots.
Next week, Snap will host its annual Snap Partner Summit, and according to CEO Evan Spiegel, the company plans to announce some new products and services at the event.
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