Snapchatpromises creators on the app a new way to make money. The platform is testing mid-roll ads that appear in the Stories of a small group of US creators. It is expected that the option will reach wider audiences in the coming months.
A Snap StarWhen an ad is placed in ‘s story, Snapchat shares the revenue with the creator. The company said its revenue sharing is based on a formula that takes into account metrics like post frequency and engagement. Only creators who are verified on Snapchat or have a large following are available to access the feature.
Snapchat did what its arch-rival Facebook couldn’t!
Sharing its revenue report for the fourth quarter of 2021, Snapchat also saw a significant increase in the number of users.
Snapchat strengthens investment in Spotlight side
In recent years Snapchatadded several ways for content creators to monetize the app. Users, friends stories between and discover Already sees ads in the section. At this point, its creators will be able to monetize it for the first time.
Feature, Snapchatof users Story over TikTok It came after he stated that they were heading towards similar content. Snapchat CEO Evan Spiegeltold investors earlier this month that users are spending less time posting and viewing stories. Additionally, Snapchat instead TikTok equivalent spotlightHe said they watched content on .
The company’s users Spotlight’He wants to persuade them to produce more content. For this too 2020′per day until the end of 1 million dollars announced that they will pay Now the platform says it pays creators millions of dollars a month to make the best Spotlight videos.
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