Samsung has released a new commercial with the title “Waiting for the Runners”, which draws attention to the trend that has recently started towards its competitors.
Although Samsung declared its leadership in the folding smartphone world, it faced a huge drop in global sales. As a result, it started to apply for new advertising campaigns to continue attracting new users to its ecosystem.
One of them was the “No One Like You” campaign, which will be introduced in Galaxy Unpacked 2023, which will be held at the end of July, for the new foldable phones. Samsung, part of this campaign “Are you ready to switch to the foldable side?” released the new promotional video of the campaign. The movie “We await those who escaped‘ attracts attention with the headline.
Samsung’s commercial with sendable alt text:
Samsung’s new commercial, “highlights the barriers felt by people who are considering going out of the ordinary to adopting innovations despite seeing all the effective benefits”.
In the video, “a group of friends who are determined to never change”, trying to escape without seeing Samsung’s new foldable phone. However, they soon discover that “the thing they fear most is what they really want most”.
The Galaxy Unpacked event, where the new Galaxy Z series foldable phones will be introduced, will be held on July 26 at 14:00.
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