One of the biggest problems faced by brands serving on a global scale is undoubtedly cultural differences. In this case, brands may have to adapt their products according to the countries they are in. So what are Turkish brands doing about this?
of brands adaptation to different countries Sometimes it manifests itself in ways such as changing the name and sometimes producing new products that will suit the culture of that country. Name changes occur because a word sometimes has an undesirable meaning or an undesirable connotation in a foreign language; If the production of different products is suitable for consumption habits It is done to develop products and get a share of this cake.
While visiting the market during my Dubai trip, I saw the famous brand of our country. Ülker’s different products When we came across it, we decided to address this issue as Webtekno. Let’s start our list by taking a look at the different products that Ülker sells in the United Arab Emirates.
Unlike Turkey, Ülker offers sesame and coffee round biscuits in the United Arab Emirates.
This product, which is offered as a tea biscuit, must be a type of petit pastry biscuit.
In addition to the ones we come across in the market, we also see that this date-filled biscuit produced by Ülker is also sold in Arab countries.
Ülker Tempo is a product that is not available in our country and is on the shelves in Arab countries.
This biscuit called Marie, also produced by Ülker, is sold in Arab countries.
Eti Wanted’s multi-pack is sold in Asian regions in addition to the Middle East and African regions.
A version of Eti Kombo similar to Tutku is sold in the Middle East and Africa regions.
Unlike our country, Albeni’s tablet chocolate is sold in Georgia.
It is possible to find this wafer called Ülker Luna in Russia and Georgia.
What about name differences? In countries in the Asian region, Eti Hoşbeş uses the name Wafe Up.
Eti Browni and chocolate group products are on the shelves under the name Adicto in countries other than Turkey.
The chocolate sold under the name Wanted Bumba in our country is sold as Wanted Pops in other countries.
Ülker’s wafers, which we know as 9 Kat Tat, are sold abroad as Ülker Deluxe.
Eti Karam Gurme is sold under the name Leil Gourmet in Arab countries.
Eti Karam uses the name Dare in the Balkans.
Eti Burçak is sold in Arab countries under the name Whola Digestive.
As we see, the way to be successful on a global scale is to Knowing the culture of the country served and offering products suitable for this culture.
Our brands that serve globally will also be aware of this, taking into account the cultures of the countries in which they operate. They produce new products or on its products They are making some changes. So, what is the product you wish we had?
RELATED NEWS
Is It Available to Hands, But Not to Us? Various Products of Famous Junk Food Brands in Other Countries
RELATED NEWS