Pinterest, a visual sharing-based social media application working with the clipboard system, has been trying to shift its focus to different areas recently. recently introduced ‘Watch’ The company, which brought a TikTok-like vertical video viewing experience to the application with its tab, is now a popular video editing application. vochi and added its employees with it.
Announcing the acquisition of video creation and editing application Vochi in a press release, Pinterest; this move, content creators Enabling them to produce higher quality video on Pinterest He said it was part of his goal.
Decision announced in discrimination lawsuit filed against Pinterest
A decision was made regarding the racial and gender discrimination lawsuit filed against Pinterest last year. Pinterest will pay a total of $50 million.
Vochi team will go under the roof of Pinterest
Under the undisclosed deal “We look forward to working with the Vochi team and developing more innovative creator tools together” Making a statement, Pinterest shared the information that Vochi will continue to remain an independent application for a while.
Belarus-based video editing and creation software Vochi was launched in 2019. Ilya Lesun, Anna Buglakova, Vasily Kasnitsky and Sergei Malyutin was founded by Joining Pinterest with its team of 40 people, including its employees and founders, the company will contribute to the development of the social media application’s video creation tools.
With this application;
- Motion effects can be added.
- Images can be decorated with glitch effect.
- Cloning is possible.
- A special neon effect can be added that adds color to the images.
Vochi CEO and co-founder Ilya Lesun about the deal “The Vochi app gives creators the ability to instantly apply computer vision-based high-quality effects to objects in a video.. These technologies are unique in the industry and we are excited to bring them to an even wider audience as part of the Pinterest team.” said.
According to the shared information, the Vochi application will continue to be listed on the App Store and Google Play Store. Pinterest did not explain how Vochi will present the technologies it uses to content producers on the social media platform. For a while, the US-based company purchased Vochi or its vehicles. fully integrated into the main application. is estimated.