Apple‘s long-awaited mixed reality glasses Apple Vision Pro It finally went on sale last month. Although the brand’s new AR/VR glasses offer a better quality user experience compared to its competitors, it has been constantly criticized for its price tag of $ 3,500. Many such factors caused the device to fail to reach its sales target. Latest information claims that Apple has taken an important action on the issue.
Apple reduces Vision Pro production
According to the information shared by The Verge, Apple first determined the device for Vision Pro. 700 to 800 It fell well below its thousand sales target. The final goal of the brand, which determined a new road map after the glasses failed to reach the target Sales of 400 to 450 thousand units is is reported. With this on production also one that there will be cuts is underlined.
It is among the information that Apple will not withdraw from this market, despite the disappointment it experienced. Because a new mixed reality (AR/VR) glasses are expected to be released soon. It is also stated that the company plans this device to have an affordable price tag.
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AppleVision Pro‘s abilities are indisputable, but as mentioned above 3 thousand 500 dollars price 499 Considering its rivals such as Meta Quest 3, which has a starting price of $100,000, it prevents it from having the expected impact on sales. Even Mark Zuckerbergin the past months Meta Quest 3We should point out that he said it was a better product in terms of both price and user experience.
Apple Vision Pro specifications
| Feature | Detail |
|---|---|
| Screen | Micro-OLED with 23 million pixels, 3D imaging system, 7.5 million pixel pitch, 92% DCI-P3, 90-96-100 Hz refresh rate, 24 fps and multiples of 30 fps playback for flicker-free video |
| Field of view | 120 degrees |
| Processor | Apple M2: 8-core (4 performance + 4 power efficiency), 10-core GPU, 16-core Neural Engine Apple R1: 12 ms photo-to-photo latency, 256 GB/s memory bandwidth |
| Memory | 16 GB |
| Storage | 256GB, 512GB, 1TB |
| Links | Wi-Fi 6E, Bluetooth 5.3, USB-C |
| sensors | LiDAR Scanner, Cameras, Eye Tracking Sensors, Accelerometer, Gyroscope, Proximity Sensor |
| Sound | 4-way built-in speaker, 3-mic noise canceling |
| Battery | Up to 2 hours battery life (can be used with external battery) |
| Weight | 600-650 grams |
| OS | VisionOS |
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