It turns out that Generation Z individuals’ perspective on artificial intelligence and originality in social media is different from other generations. Here are the striking results of the research conducted with 2,000 people…
US-based market research firm Sprout Social published a report regarding 2024.Influencer Marketing Report” shared the results of his study. The research conducted About Generation Z individuals revealed striking facts.
Within the scope of the study, in the USA and the UK with 2,000 people Survey questions were asked. With these questions, participants’ content consumption habits on social media were analyzed. Artificial intelligence, participants throughout the research split in two But especially the statistics regarding Generation Z were remarkable.
Almost half of Generation Z says they would be more interested in brands with influencers created with artificial intelligence
Generation Z individuals who participated in the research 46 percent A significant portion of them said that they would definitely show more interest in a brand that uses an influencer produced with artificial intelligence for marketing. This rate is when all participants are included. decreased to 37 percent. On the other hand; According to 37 percent of all participants, using influencers produced with artificial intelligence would lead to trust issues about the brand. 7 percent of the participants said nothing about this issue. did not comment.
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The Influencer Marketing Report revealed another fact. According to the research, individuals of Generation Z, “to real marketing” They do not attach that much importance to it. According to the research, half of Generations X and Y attach importance to the originality of content creators, while Generation Z only cares about about 35 percent He gave importance to this.