IDC announced the best-selling tablet brands worldwide. Apple has taken the lead by far in the competition with Samsung.
Not long ago, 8-10 years ago, the tablet craze, which started with iPads, had especially surrounded the education and business worlds. It had a screen size of 5.7 inches at that time Samsung Galaxy Note4, was in the “phablet” category due to its “huge” screen. Nowadays, the popularity of tablets has completely disappeared except for a few niche areas. In an environment where it is being talked about that the iPhone 16 Pro Max will come with a 6.9 inch screen, there is no need to explain why tablets are not needed as much as before…
Although tablets have lost their former popularity, more than 100 million tablets are still sold every year. According to data shared by International Data Corporation (IDC), in the first 3 months of 2024 30.8 million tablets sold. This means there is an increase of 0.5% compared to last year. While the sales of the market leaders Apple and Samsung are decreasing, Chinese brands seem to have increased their market shares.
| Total number of sales | market share | |
|---|---|---|
| Apple | 9.9 million | 32% |
| Samsung | 6.7 million | 21.7% |
| Huawei | 2.9 million | 9.4% |
| Lenovo | 2.1 million | 7% |
| Xiaomi | 1.8 million | 5.9% |
| Other | 7.4 million | 24% |
According to IDC, Apple in the first three months 9.9 million iPads managed to sell it. Although Apple continues to lead the tablet industry with a 32% market share, sales have fallen by 8.5% compared to the previous year. 6.7 million tablets For Samsung, which has a market share of 21.7% with its sales, the loss is at 5.8%. Huawei, Lenovo and Xiaomi seem to have managed to increase their sales significantly. When we add up the total sales of the three brands, we can only reach Samsung’s sales figure, but if this upward momentum continues, it can be said that Samsung’s ranking may be in danger in a few years.