The clip only lasts 4 minutes – and moves millions of people.
Middle of the night. A mother (Livia von Seld, 44) and her teenage son (Julius Gause, 17) are sitting at the table – neither of them can sleep. The boy casually asks: “What do you want for Christmas?”
The mother’s answer is surprising. “I wish we don’t know where you are. That dad has to pick you up because you drank too much. I wish that you let the school drag … “
A scene from the new advertising spot “The Desire – Christmas Miracle 2021”, with which the discounter Penny is promoting a competition. Mother and son see all the worry scenarios of parents in their minds – which do NOT take place because of the Corona restrictions.
The mother: “I wish that you get your youth back.”
At night, mother and son talk at the kitchen table about all the things that the boy does not experience because of Corona Photo: PENNY
Actress Livia von Seld (44) plays the mother in the clipPhoto: PENNY
The spot moves! It is discussed on the Internet, within one day more than half a million people saw it on YouTube. Why?
Psychologist Dr. Sebastian Bartoschek (42) about BILD: “Young people in particular had to do without during Corona. Many parents have a vague sense of guilt. This is where the spot comes in. The surprising thing is that everything that makes parenthood stressful is presented here as appreciative situations. “
And further: “This deep love and the connection and the mirroring of everything that we feel sorry for for our own children. The spot shows how much we all want normality – even if it’s uncomfortable. “
The Munich agency Serviceplan designed the spot. A spokesman for BILD: “The realization that the topic of ‘youth’ is important came from the experiences and observations of the last two years.”
Main actor Julius Gause (17) is satisfied with the spot. He to BILD: “My friends are happy about the clip, and that something like this is now being addressed and heard.”
Scene from the Penny competition video: Actor and musician Julius Gause (17) embodies the sonPhoto: PENNY
He and his friends also struggled with the lockdowns. “Partying, meeting friends and living your youthful life – not having that really sucks.” Not to mention challenges in family life and home schooling.
“I was lucky that I had a good relationship with my parents – and my own space where I can withdraw.”
Actress Livia von Seld, who plays the mother in the film, is a mother herself and knows what the children are currently going through. You to BILD: “Marcus Ibanez (the director, d. R.) said that he wanted to shoot a mouthpiece for the teenagers who were ignored the whole last year and even on the contrary with the eternal argument” others are worse off “, “Pampered”, “Snowflakes” (term for very sensitive person, usually) were not taken seriously and were even mocked. It’s not about a fight about who is doing the worst, but about how we can do it well or even better. “
The actress and colleague Julius read numerous comments under the YouTube video and is pleased that the spot is so well received. Many people felt that they were being noticed. Namely: “One of the groups of people who felt they did not have a lobby in this Corona situation: parents and children.”
Julius: “For the new year, I hope that the corona pandemic will somehow run smoothly and that one has the opportunity to live free from it. Even if you have very few restrictions, but many people die as a result, of course it is still a burden. It doesn’t matter whether you are allowed to do something or not. “