Nothing establishes its sub-brand! New TWS headphones are on the way!

Nothing, which has been in front of users with a phone and two TWS earphones since its establishment, is preparing to announce its sub-brand soon, according to rumors. The design images of the new TWS headset of the company, which is preparing to launch a TWS headset model with this brand, have leaked.

Here is Nothing’s sub-brand!

First of all, it is necessary to talk about what a sub-brand is and why companies need such a thing. When a company establishes its sub-brand, it offers different product categories under the roof of the new brand, and starts to sell these products in different markets over time. For example, Redmi’s phones are between the middle and upper segment, while Xiaomi produces phones for the flagship class.

Founded by Carl Pei, one of OnePlus’ co-founders, in October 2020, Nothing will soon appear with its new sub-brand in order to follow a similar strategy.

Carl Pei or Nothing has yet to explain about the sub-brand that will carry the XO name. However, a lot of information has leaked about the new company called XO and headphones with the name Particles.

The earphones, which are opaque rather than the transparent material we see in Nothing Ear (1), have a peanut-shaped design. The device, which has a disc-shaped charging station, adopts a minimalist design language in general.

Particles is expected to target the fashion-centric audience in the US market due to its distinctive design language. We’ve seen a similar move in Nothing’s Ear Stick earphones before. Its lipstick box-shaped design has managed to attract attention from the fashion industry.

TWS earphones with codename B154 come with active noise canceling and low latency claims. There is no information yet about when the headphones will be released and in which markets they will open.

So how did you find Nothing’s new sub-brand XO and its Particles headphones? Don’t forget to share your ideas with us in the comments section!