A big breakthrough came from Nissan, which has come to the fore from time to time with its boom in sales. According to the statements made, the brand will make a name for itself in the automotive industry until 2027. Considering the new growth and profitability targets announced, it is seen that the brand will introduce 30 new models to the market within 3 years. Here are the details about Nissan and the announced target report…
Ambitious goal for Nissan! 30 new models in 3 years!
Nissan Motor talked about the company’s new goals in its statement on Monday, March 25. In the statements where the increase in growth and profitability rates was the main focus, the automobile market in China and the dominance of Chinese brands in the market were also mentioned.
Chinese brands, which have made a big breakthrough in electric cars, are talking about ranges over 1000 kilometers, while Europe is just getting used to cars with a range of 500 kilometers. However, the rapid rise of Chinese automotive brands in the electric car market also frightened European brands.
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Nissan reports that they have noticed the rise of Chinese rival companies in the market and that the plans made accordingly are to gain a “permanent” place in the market. Accordingly, the brand aims to launch 30 new models by 2027 and aims for 20 percent of its sales to be exclusively electric cars.
In addition, it aims to have internal combustion cars have 60 percent of the entire pie, with hybrid cars having a 20 percent share in the general denominator. He stated that 16 of the 30 new models to be launched in 3 years will be electric, 8 of which will be fully electric and 8 of which will be plug-in hybrid.
In addition, the brand, which aims to rise in the American market, plans to renew 78 percent of its models in the market and introduce hybrid and electric models. When we look at the general sales shares, the brand is among those targeted for an operating profit margin of over 6% and a total shareholder return of over 30%, with all these innovations.