Monster Notebook, which is one of the first brands that come to mind when it comes to gaming computers and is a technology company originating from Turkey, started its operations in Europe in September 2020 with the experience store it opened in Berlin, the capital of Germany. Monster Notebook, which has made a remarkable decision, has announced that it has changed its international brand to Tulpar.
The Tulpar name is no stranger to those who have been interested in Monster’s laptops before, since laptops are still being sold under the Tulpar series. In other words, Monster has made a series offered to users a brand in the international market.
Here is Monster Notebook’s new experience store!
What does Monster Notebook European Side Experience Store offer a personalized experience and opened to customers as of yesterday?
Monster Notebook made its name in the international market Tulpar
When we want to enter Monster Germany’s website, we tulparnotebook.de meets the address. The Monster logo continues to be used on the website, but the logo replaces Monster with the phrase Tulpar Gaming Notebook. laptops A and T series while player accessories are classified as in Turkey. Users living in Europe under the Pusat series is offered.
Statement on the subject Goktug Okan Oguz, CMO of Monster Notebook“As Monster Notebook, we develop state-of-the-art hardware configurations so that players of all levels can have the best gaming experience in the digital game world that is developing more and more each year, and we promise a new generation experience to our users.
We continue our efforts to achieve our leadership in the Turkish market in our operations abroad, without slowing down. In line with our globalization strategy, we will continue on our way with the Tulpar brand from now on.
Our aim in making this change was to differentiate our brand, which originated in Turkey and is on the way to becoming a world brand, from other brands operating in the international market and having a similar name with us.
As you know, ‘Monster’ is a universal name, it means monster. In the international market, there are dozens of companies operating in various sectors that have been using the Monster name for many years. For a brand that is stepping into a new market and not yet known, this can present various difficulties when entering the market. As a brand that attaches great importance to customer experience, we wanted to avoid possible confusion and walk our own way with Tulpar, a Monster Notebook brand.
Tulpar, our flagship product, has stood by tens of thousands of technology enthusiasts so far. In our global communications up to now, we have observed that the Tulpar brand is more easily accepted than our other brands. For this reason, we wanted to accelerate our global expansion by making this change beforehand. Our strategy towards globalization will accelerate with Tulpar’s strong wings.”