Microsoft has formed its plans to become stronger in the gaming industry. The company, which wants to take a big step by acquiring Activision Blizzard, also takes important initiatives for the mobile world, which has a large arena.
Xbox mobile games store may arrive next year
It has been spoken for a while that Microsoft, which wants to increase its power in the mobile game market, aims to create a mobile store for this. The CEO of the company, Phil Spencer, released a statement on the subject. Accordingly, the Xbox mobile game store will take the stage early next year.
There are some obstacles for the store, which is planned to come for iOS and Android. Spencer stated that the company has not yet passed the approval of the board of directors. Also, the company’s attempt to acquire Blizzard is currently under investigation by the UK’s Competition and Markets Authority (CMA). This acquisition is expected to take place in order for the Xbox mobile game store initiative to come to life.
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The merger of Microsoft and Activision Blizzard in the UK is still under scrutiny. With the acquisition of Activision Blizzard, Microsoft will also include games such as Call of Duty: Mobile and Candy Crush. The company believes that it will have a strong hand in the mobile market, especially with these two games.
However, the company has strong competitors in this area. Considering that most users have been using the Google Play Store and App Store for a long time, these habits can be quite difficult to break. Microsoft is expected to produce popular content and campaigns to compete.